I help ambitious teams turn growth problems into clean, scalable results - drawing on 10+ years with Google, HelloFresh, and Coles Group across ANZ and Europe.
Audit your current growth levers, identify the biggest opportunities, and build a prioritised roadmap that connects marketing activity to real commercial outcomes.
Paid social, SEO, referral programs, and multi-channel acquisition engines built to scale - with the data infrastructure to measure what actually works.
Reduce churn, reactivate lapsed customers, and build lifecycle campaigns that turn one-time buyers into loyal, high-value advocates.
Launching a new product, channel, or market? I'll design the launch strategy, positioning, and execution plan so you hit the ground running.
I'm Alexa - a Sydney-based growth and product marketing consultant with over a decade of experience scaling some of the most recognised brands across ANZ and Europe.
I've led growth strategy at HelloFresh and EveryPlate (HelloFresh Group), managed Google's advertiser portfolio in Dublin, and worked across brand strategy and business consulting at 72andSunny and Accenture.
I bring sharp analytical thinking and a hands-on, ownership mindset - equally comfortable in a spreadsheet and a boardroom. Now I take on select consulting engagements with founders and marketing teams who want to grow with intention.
We start with an honest audit of where you are - your current channels, data, team, and the gaps holding back growth. No fluff, just clarity.
I build a prioritised growth roadmap tailored to your stage, resources, and goals - so your team knows exactly what to do and in what order.
I work alongside your team to implement, test, and iterate - hands-on until the strategy is running smoothly and delivering real results.
Whether you have a specific challenge or just want to explore what's possible, I'd love to hear from you.